Financial Technology Awareness Among Homestay Operators in Sarawak, Malaysia

As a part of Malaysia’s tourism landscape, the homestay business has gone through various changes in dynamic industry. It was initially developed to allow tourists and visitors experience social natural heritages local people as they live their daily life. Just like any other business, is also being impacted by rapid development information communication technology (ICT) including disruptive financial or better known Fintech. This widely acknowledged an innovative solution for transactions due great convenience that it offers not only consumers but operators. However, Malaysia tends be operated among micro, small medium enterprises, more precise are mainly personal family businesses, adoption Fintech services still at infant stage Realizing significance towards Malaysia, qualitative method adopted involving in-depth interviews 30 The site study Sarawak, which largest state Malaysia. An open-ended, interview enables operators give views robust detailed manner. needed identify cause low rate operators, hence, initiating knowledge later actions encourage reap benefits offer.